Concept Development

Concept development is a process driven by a set of customer needs and target product specifications, which are then converted into a set of conceptual designs and potential solutions. These solutions represent an approximate description of form, working principles, and product features.

In general, the Concept Development process can be described by three major steps: Problem Definition, Concept Generation, and Concept Evaluation/Selection.

sketches

 

Click to view : Concept development main steps
1.Problem Definition.

In this step, customer needs and requirements are interpreted as a set of problems to solve. The problems are broken down and decomposed into simpler sub-problems.

 

2. Concept generation.

Solutions are researched for each of the sub-problems. Ideas are further explored using various tools for creating a functioning set of solutions. Designs are developed using an all-inclusive hand/digital sketching and modeling tool enables the exploration of design ideas and development of product concepts. Photorealistic renderings enable early collaboration with colleagues, customers and partners. Solutions to the sub-problems are then integrated into a total solution.


3. Concept evaluation/selection.

After multiple concept ideas are generated, they are analyzed using various techniques including computer-aided-engineering and physical testing of prototypes. Manufacturability, supply chain capabilities, and other aspects of product feasibility are also taken into account. Virtual 3D models that are used to capture product form are simulated to assess their intended function, quality and manufacturing feasibility. The remaining and improved concepts are then evaluated by the customer, until the best set of candidates is chosen to be Prototyped.